It is the thing that can make you quit before you even begin. A well intentioned friend or spouse exclaims, “What have you gotten in to!” A professional whose opinion you respect declares, “That’s one of those pyramid scams.” All mean well and probably have your best interest at stake but sadly do not understand the network marketing industry and the freedom and success it provides. What they do not know is that network marketing is the greatest opportunity in all of capitalism. Those who see it and are smart and brave enough to partake in this industry face enormous success and wealth… if you can avoid the rejection you are bound to face between when we begin your MLM home based business and when you achieve your financial goals with your MLM home based business.The number one thing to remember is that after you have seen or heard about the MLM opportunity and gotten started, you cannot go home and try to explain it or recreate what you have heard to others – even your own spouse. This is the number one reason for failure in this industry. Someone sees the opportunity, hears the numbers and the money they can make (and the money is real), and then they rush home to tell their friends, spouse, or colleagues about this amazing new business that is going to make them financially independent. You cannot possibly explain a new business, compensation plan, and product after just hearing about it for the first time. It is like going to see a movie and trying to come home and give a verbatim replay of the screen play dialogue expecting the listener to feel like they were actually in the movie hearing the explosions and seeing the action stunts. It’s just not going to happen. So, do yourself a favor and set yourself up for success instead of failure. Prepare yourself and your team for the rejection they will receive when they tell their spouse, friends, family, and co-workers about the amazing MLM business they just discovered. It is not advisable to share your MLM business with anyone until you are completely trained and knowledgeable about your company. If you want them to know about it right away, have them hear about it the way you did. Bring them to a presentation, call in for a live or pre-recorded company overview, or have your sponsor present it to them. Following this tip will help you avoid the number one cause of rejection in MLM home based businesses.As many as half of all network marketers fail when they are rejected by family and friends. But, if when hearing the presentation for the first time your team were told, “Do not try to explain this to your wife until you have all the information and are properly trained” their expectations would be managed and their success rate would sky rocket. You can prepare your own team by making sure this is one of the very first things you teach them.Another major source of rejection is the “no show” syndrome. As many as half of the people you invite to hear a presentation on your MLM home based business will not show up. That is just a fact in this industry. People have busy lives, their kids get sick, their dogs die, and they just do not feel like going somewhere after a long day of work. After all, they probably do not even know what they are going to hear about. So, do not beat yourself up about it. Keep inviting them. Knowing that your friends, family, co-workers may not show up or may reject the idea initially helps to soften the blow. It is all about managing expectations.Ninety five percent of those who survive ten years in network marketing become wealthy beyond their wildest expectations. Don’t you want to be a survivor? Quitting your MLM home based business is the only sure way to fail. Half the battle is sticking with it and knowing what to expect. Arm yourself with these tools and you too can be on your way to the millionaire club!
A Simple Product Creation and Product Launching Formula
If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.
The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.
The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.
What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.
You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.
The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.
I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.
I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.
Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.
You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.
It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.
Start A Home Based Business – 4 Simple Steps To Get Your Business Started Quickly
Do you want to start a home based business but aren’t sure exactly where to start, how to start, or even what tools you need to get into place for success? Don’t worry, you aren’t alone, as thousands of people daily are making the decision to start a home based business either as a supplement to their current income or to build a successful six-figure per year business. No matter what your ultimate goal may be, you can definitely start a business from your home these days with no big start-up costs, very little experience, and nothing more than the motivation to change your life for the better.
If you are serious about building a successful business from home, you should be striving to create a real business selling real products and/or services. It should also be known that it shouldn’t cost you any more than $20-$30 to get started, with your bigger investment coming from paying for the right educational tools in order to achieve your desired level of success.
Let’s take a look at four simple steps you need to take in order to get your business up and running quickly:
#1 – You must register a website name
These days, you absolutely have to get a website. There is no need to worry about registering a domain name and getting hosting, as they are very low-cost and step-by-step instructions are readily available to help you get started. You don’t need a complex site, as a simple and clean-looking site is equally as effective.
#2 – You must signup for an autoresponder
An autoresponder will be a tool you need to gather and store the names and email addresses of your potential customers. You will need to create a simple “opt-in” box and put it on your site, allowing people to give you their information in exchange for whatever free gift you offer. Free gifts can vary, and are discussed in #3 below.
#3 – You must build a “teaser product” to build a customer list
Creating a short teaser product such as an eBook of 5-10 pages, or a 2-3 day introduction course, or anything else for that matter that your customer may find useful is essential in helping you build that list of customers. The product will be available to the customer immediately after signing up, and from here you can set your autoresponder to send scheduled emails and sell products or services.
#4 – You must create products for your subscribers to purchase
Whether you have products already or not, it is a great idea to ask your list what they need and what they are having trouble with. Once you create a dialogue with your customers, go out and create products to help them out.